myMïdori is about love for mother Nature and keeping her clean and green.
The rates of environmental degradation are fast increasing. Our current consumption and production
patterns play a significant role in this. As the consumer drives the market we, as consumers, can lower our impact on the environment by choosing eco-friendly products. On this platform, you will find only green products which have been thoughtfully brought together for a sustainable lifestyle without compromising on its quality.
myMïdori supports environmental projects and teams up with producers and manufacturers who
share the same vision: a clean and healthy environment for us humans and all the living beings on
Earth, and for future generations.
Nature provides everything we need for a healthy happy life; let's embrace it!
myMïdori fabrics and ingredients:
☆Premium-quality 100% natural romanian hemp.
Hemp can produce up to 250% more fiber on the same area than cotton and up to 600% more than flax. In addition to durability and resistance, hemp fibers and cultivation to acquire them, has numerous benefits and positive effects on the environment. Hemp does not require any pesticides, herbicides or artificial fertilizers for growth, therefore the production of hemp is organic. In addition, it cleans, diminishes and maintains soil moisture, which is a great prerequisite for cultivation, not only hemp, but also other crops. It is an excellent renewable resource, as the life cycle of hemp plant lasts only a few months.
myMïdori sources its hemp from CAVVAS, a romanian manufacturer, who aims to provide the world a most valuable resource, that is hemp, while offering the much needed care for the environment. CAVVAS puts great effort into extracting the fibers through environmentally friendly methods developed by romanian traditional techniques. From spun to softening, the hemp is treated with great care, through eco-friendly methods. Since the entire production is based in Romania, CAVVAS Limited is subject to EU Law (consequently The European Declaration of Human Rights) which is pretty much the guideline to fair trade regulations (a fair price, fair labor conditions, direct trade, democratic and transparent organizations, community development, environmental sustainability).